Over 100,000 Bars Sold
Built for Grit
Best Smelling Soaps on the Market, Period
Over 100,000 Bars Sold
Built for Grit
Best Smelling Soaps on the Market, Period
Whats 🔥 Fire at Longhorn
Built for Grit
Cold-processed soap bars that clean deep without stripping — made for men who don’t cut corners.
Explore Body bars
Beard Care, Done Right
From nourishing oils to no-fuss washes, everything your beard needs to stay clean, strong, and ready.
Explore Beard Care
Strong Hair. No Shortcuts.
Hardworking shampoo bars and scalp-first care built for real results — clean, tough, and effective.
Explore Hair Products
No Aluminum. No Excuses.
All-day protection that goes on smooth, smells incredible, and never backs down.
Explore Natural Deodorant
Trusted by Over 20,000 Customers
5,000+ verified 5-star reviews • Made in the USA • Family-run
Built for the Man Who Earns His Dirt.
Longhorn Soap is handcrafted to clean deep, smell bold, and stand up to the kind of days you don’t read about — you live them.
Clean Starts Where the Dust Settles.
30-day satisfaction guarantee
End the Day Like You Earned It.
After the ride, the work, the sweat —
wash up with a bar made to meet you where you are. No junk. Just clean.
NATURAL PRODUCTS
All of our products are 98-100% natural origin and are made with the finest ingredients Mother Nature has to offer.
NO HARMFUL INGREDIENTS
No bad stuff. We have a sh*t list of ingredients found in generic personal care products that we never use.
Built for Men
Crafted for hard-working hands and rugged days
Why Longhorn?
10000+ of satisfied customers~
Elevate your routine with our cold-process soap, handcrafted in the USA using nature’s finest. Packed with skin-loving ingredients like Coconut Oil, Shea Butter, and Skin-loving Goats Milk, each bar delivers a rich lather and rugged scent that works as hard as you do.
Over 80,000 Five Star Reviews!
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How to Use Your Current "Soap": Throw it Away
Longhorn Soap
Real soap made the old-fashioned way
Natural ingredients & essential oils
Cleanses the skin without drying it out
Unique, manly scents
100% chance your girlfriend will steal
VS
Generic Brands
Classified by the FDA as detergent
Parabens & sulfates
Strips the skin of its natural oils
Synthetic fragrances that smell like your grandpa Joe
100% chance your girlfriend will ask why you’re still using the same products from high school
Longhorn Soap
Real soap made the old-fashioned way
Natural ingredients & essential oils
Cleanses the skin without drying it out
Unique, manly scents
100% chance your girlfriend will steal
Generic Brands
Classified by the FDA as detergent
Parabens & sulfates
Strips the skin of its natural oils
Synthetic fragrances that smell like your grandpa Joe
100% chance your girlfriend will ask why you’re still using the same products from high school