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10000+ 5 Star Reviews

Over 100k Bars Sold

All Natural Cold Processed Soap, as seen in:

Whats 🔥 Fire at Longhorn

Built for grit. Made to last.

Our all-natural, cold processed soap bars deliver a bold clean that scrubs off the day without stripping your skin — handcrafted for men who don’t cut corners.

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Beard oil bottle with comb, razor, and towel on a wooden surface.

Beard Care

From nourishing oils to deep-cleansing beard shampoo, our no-fuss formulas keep your beard strong, clean, and ready for whatever the day throws your way.

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Strong hair. No shortcuts.

From hardworking shampoo bars to scalp-boosting serums, our hair care line is built for results — clean, tough, and made to earn its place in your routine.

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A deodorant stick labeled 'Longhorn Soap Timber Ridge' on a wooden surface with a belt and cloth.

No aluminum. No excuses.

Our all-natural deodorant goes on smooth, fights odor all day, and never backs down — because smelling good should never have to come with a compromise.

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Built for the Man Who Earns His Dirt.

Longhorn Soap is handcrafted to clean deep, smell bold, and stand up to the kind of days you don’t read about — you live them.

Clean Starts Where the Dust Settles.

30-day satisfaction guarantee

NATURAL PRODUCTS

All of our products are 98-100% natural origin and are made with the finest ingredients Mother Nature has to offer.

NO HARMFUL INGREDIENTS

No bad stuff. We have a sh*t list of ingredients found in generic personal care products that we never use.

Built for Men

Crafted for hard-working hands and rugged days

End the Day Like You Earned It.

After the ride, the work, the sweat —

wash up with a bar made to meet you where you are. No junk. Just clean.

Raising the Bar on Personal Care

Box of Longhorn Soap on a saddle with a longhorn in the background.

Natural Ingredients

Made with natural oils and ingredients like oatmeal, sand, activated charcoal, and more.

Fresh, Manly Scents

The Best smelling soaps on the Inter, period. Inspired by good old Mother Nature. Because nature smells awesome—so should you.

Formulated For Men

High-performance products designed for your day-to-day needs.

100,000+ Bars Sold

Shop Best Sellers

Ranger

$7.99

Bold, grounded, and quietly commanding—Ranger is a bar built for the man who leads without needing to speak. Earthy tobacco leaf blends with the herbal spice of bay leaf, while a whisper of lemon cuts through with a clean, refreshing edge. Whether you’re heading out for the day or winding down from one, this bar keeps you centered and sharp.

Rough Waters

$7.99

Navigate life's turbulent tides with Rough Waters, a body bar crafted for those who embrace challenges head-on. Each lather embodies the spirit of resilience and adventure, leaving you feeling invigorated and ready to conquer any storm that comes your way.

Outlaw

$7.99

Forge your own path with Outlaw, a body bar crafted for those who defy expectations and live by their own code. Each lather embodies the essence of untamed adventure and unapologetic confidence, leaving you feeling empowered to break free from the ordinary and embrace the extraordinary.

Alpine Peak

$7.99

Embark on a journey through majestic mountain landscapes with Alpine Peak, a body bar crafted for those who thrive in the great outdoors. Each use evokes the exhilaration of crisp alpine air and the serene beauty of highland meadows, leaving you feeling refreshed and invigorated, ready to conquer new heights.

How to Use Your Current "Soap": Throw it Away